Creative & Media
Social Media Manager Salary
Plans and executes a brand's presence and content across social platforms.
Low
$42,000
Average
$62,000
High
$88,000
What this role does
- Plan and schedule content calendars
- Write and design platform-native posts
- Track engagement and growth metrics
- Respond to comments and messages
Education & path in
Bachelor's in marketing or communications; portfolio and platform fluency count for a lot
Experience level: Entry-level friendly
Where it pays best
States that typically pay above the national average for this role: New York, California, Illinois, Georgia, Texas. Actual pay depends heavily on metro area, employer size, and cost of living.
Job outlook
Faster than average
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Figures are editorial estimates as of Jul 1, 2026, not official government statistics. For official data, see the Bureau of Labor Statistics.