Business & Finance

Marketing Manager Salary

Plans and directs campaigns to build brand awareness and drive demand.

Low
$72,000
Average
$106,000
High
$148,000
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What this role does

  • Develop marketing strategy and campaigns
  • Manage budgets and agency relationships
  • Analyze campaign performance
  • Coordinate with sales and product teams

Education & path in

Bachelor's in marketing, communications, or business

Experience level: Typically 5+ years in marketing roles first

Where it pays best

States that typically pay above the national average for this role: New York, California, Illinois, Massachusetts, Texas. Actual pay depends heavily on metro area, employer size, and cost of living.

Job outlook

Faster than average

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Figures are editorial estimates as of Jul 1, 2026, not official government statistics. For official data, see the Bureau of Labor Statistics.